Brand Marketers Totally Miss Social Media Influencers

See on Scoop.itMarketing Strategy Tips from Katz Marketing Solutions

Tammy Katz ‘s insight:

Brand Marketers underspending on influencers, overspending on Facebook ‘acquaintances.’      Are you strategically identifying influencers?    Do you have an influencer strategy?  Are you measuring social media conversion (vs noise?)

See on www.cmo.com

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One thought on “Brand Marketers Totally Miss Social Media Influencers

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